
The luxury midsize SUV segment is fiercely competitive, with three European heavyweights battling for supremacy—the refreshed Volvo XC60, the stylish Mercedes-Benz GLC, and the sporty BMW X3. If you’re looking for a premium SUV with cutting-edge tech, plush interiors, and strong performance, this detailed comparison will help you decide which one deserves your money.
1. Price Comparison (Ex-Showroom, India)
Model | Starting Price (₹) | Top Variant Price (₹) |
---|---|---|
Volvo XC60 Facelift | ₹68.90 Lakh | ₹72.90 Lakh (Recharge Plug-in Hybrid) |
Mercedes-Benz GLC | ₹73.50 Lakh | ₹87.00 Lakh (GLC 300 4MATIC AMG Line) |
BMW X3 | ₹68.90 Lakh | ₹72.50 Lakh (xDrive30d M Sport) |
Key Takeaway: The BMW X3 and Volvo XC60 are more affordable than the Mercedes GLC, but the GLC offers a more premium badge appeal.
2. Exterior Design & Styling
Volvo XC60 Facelift (2025)
- Refined Scandinavian minimalism with Thor’s Hammer LED DRLs
- New alloy wheel designs (up to 21-inch)
- Optional R-Design pack for sportier looks
Mercedes-Benz GLC (2024)
- Elegant coupe-like silhouette with star-studded grille
- Digital LED headlights and dynamic light animations
- AMG Line adds aggressive bumpers & larger wheels
BMW X3 (2024)
- Muscular stance with BMW’s signature kidney grille
- Sportier M Sport trim available
- L-shaped LED taillights and dual exhausts
Verdict:
- Best for Elegance → Mercedes GLC
- Best for Sportiness → BMW X3
- Best for Understated Luxury → Volvo XC60

3. Interior & Features
Volvo XC60 Facelift
- Minimalist dashboard with a 9-inch vertical touchscreen
- Google Built-In infotainment with Android Auto/Apple CarPlay
- Premium Harman Kardon/Bowers & Wilkins audio
- Pilot Assist semi-autonomous driving
Mercedes-Benz GLC
- Futuristic cabin with 11.9-inch touchscreen & 12.3-inch digital cockpit
- MBUX voice assistant with augmented reality navigation
- Burmester 3D surround sound system
- Ambient lighting with 64 colors
BMW X3
- Driver-focused cockpit with 12.3-inch digital cluster & 14.9-inch touchscreen (iDrive 8.5)
- Harman Kardon audio (optional Bowers & Wilkins)
- Vernasca leather upholstery & panoramic sunroof
Verdict:
- Best Tech → Mercedes GLC
- Best Sound System → Volvo XC60 (B&W)
- Best Driver-Centric Layout → BMW X3

4. Engine & Performance
Model | Engine Options | Power (HP) | Torque (Nm) | 0-100 km/h |
---|---|---|---|---|
Volvo XC60 B5 | 2.0L Turbo Petrol + Mild Hybrid | 250 | 350 | 6.9s |
Volvo XC60 Recharge | 2.0L PHEV (Petrol + Electric) | 340 (Combined) | 590 | 5.4s |
Mercedes GLC 300 | 2.0L Turbo Petrol + Mild Hybrid | 258 | 400 | 6.2s |
BMW X3 xDrive30i | 2.0L Turbo Petrol | 245 | 350 | 6.6s |
BMW X3 xDrive30d | 3.0L Turbo Diesel | 286 | 650 | 5.8s |
Key Takeaways:
- Fastest Acceleration → Volvo XC60 Recharge (PHEV)
- Best Diesel Option → BMW X3 xDrive30d
- Best Refinement → Mercedes GLC 300
5. Safety & ADAS Features
Feature | Volvo XC60 | Mercedes GLC | BMW X3 |
---|---|---|---|
Adaptive Cruise Control | ✅ (Pilot Assist) | ✅ (Distronic Plus) | ✅ |
Lane Keep Assist | ✅ | ✅ | ✅ |
360° Camera | ✅ | ✅ | ✅ |
Automatic Emergency Braking | ✅ | ✅ | ✅ |
Blind Spot Monitoring | ✅ | ✅ | ✅ |
Verdict:
- Volvo leads in safety, but all three are well-equipped.
Final Verdict: Which One Should You Buy?
Pick the Volvo XC60 If You Want:
✔ Understated luxury & best-in-class safety
✔ Plug-in hybrid efficiency (Recharge model)
✔ Minimalist Scandinavian design
Pick the Mercedes GLC If You Want:
✔ The most premium badge & futuristic tech
✔ Lavish interiors with ambient lighting
✔ Smooth ride quality
Pick the BMW X3 If You Want:
✔ Sportiest handling in the segment
✔ Strong diesel engine option
✔ Latest iDrive 8.5 infotainment
Which One Would You Choose?
Let us know in the comments—XC60, GLC, or X3?
Tags: #LuxurySUV #VolvoXC60 #MercedesGLC #BMWX3 #SUVComparison #PremiumCars